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BUILD A BUSINESS & LIVE A LIFE THAT IS YOU:PERSONIFIED

An indepth + practical guide to uncovering your unique Brand Persona, Brand Moment & Brand Movement

Designed to help you uncover your unique Brand Persona and discover exactly what makes you unique. You'll then begin to design your Brand Moment so you have a beautiful visual brand, and finally create your Brand Movement to help you craft your vision and engage with your audience.

BRAND PERSONA

Activities, questions and journaling to help you uncover your unique Brand Persona

BRAND MOMENT

Learn how to create your best "business selfie" - a visual snapshot of your brand right now

BRAND MOVEMENT

Move your mission to the next level by attracting the right tribe through vision and engagement

CUT OUT + KEEP

Get interactive and crafty with cut-out design elements to help create your visual brand

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Secret Diary

WHO IS IT FOR?

girlsales

Secret Diary of Your Brand Persona was created specifically for women - just like you - who may be struggling with pinning down exactly what it is that makes you unique, and therefore so appealing to your audience and clients (and your friends and family too!)

Or you may have recently come through a big change in life - like a divorce or illness, leaving work or children flying the nest. And now (in the words of Bridget Jones) you're 'just not quite sure' who you are anymore. And you definitely aren't sure how you want to be seen by the world!

On the other hand you may be happily sailing through life and running a thriving business but you're ready to step things up a bit. Your bored with doing things the way 'everyone else' does them (funny isn't it as a kid we desperately want to do what 'everyone else' is doing, as an adult, not so much!) and you're ready to bring so much more of YOU into your work and life.

And seriously if there is only one thing you *should* be doing in life it's being you!!

Whichever one of these you relate to then Secret Diary of Your Brand Persona was written for YOU.

WHAT'S INCLUDED?

BRAND PERSONA

  • UNCOVER YOUR CORE BRAND PERSONALITIES

  • WHY YOUR OBSESSIONS ARE SO IMPORTANT

  • THE NON-NEGOTIABLE ELEMENTS OF YOUR BRAND

  • WHAT YOU TRULY DESIRE AND HOW TO MONETISE IT

BRAND MOMENT

  • CREATE THE PERFECT MOOD & VISION BOARD

  • COLOUR PSYCHOLOGY AND YOUR UNIQUE COLOUR TRIO

  • TYPOGRAPHY AND HOW TO CHOOSE THE RIGHT FONTS

  • CREATE A BRAND TILE FOR YOUR DESIGNER (OR TO DIY)

BRAND MOVEMENT

  • UNCOVER YOUR BRAND MOVEMENT

  • HOW TO STOP SELLING & START ENGAGING INSTEAD

  • LET GO OF FEAR & STAND BY YOUR VIEWPOINTS

  • THE BEST WAY TO ENGAGE WITH YOUR PERFECT PEOPLE

It's fantastic, I love how it's so conversational and an utter pleasure to read. This book couldn't have arrived in my life at a better time. Every page has enlightened me to amazing ideas and thought processes to drive me forward - it's all about me and my business will naturally follow! Hoorah! I'm half way through it but just had to email and say how much I'm enjoying it. Thank you so much.

This is a multi-sensory inspirational treat! Mrs Wise Sturt's genius aesthetic is on every page. The hardest thing about owning your own business is explaining to people what you do and how your product or service is special. It's so much easier to talk about other people's businesses. This book gives you words and phrases to use to express your unique gift in a way that encourages you to actually speak up.

Laura

WHAT WILL YOU HAVE AT THE END?

  • A UNIQUE PARTICULAR POSITION IN YOUR FIELD
  • A CONVERSATION-STARTING BRAND CREDO (NO MORE ELEVATOR PITCHES!)
  • THE PERFECT BRAND PERSONA NAME TO SHARE EVERYWHERE
  • YOUR PERSONAL BRAND MANIFESTO TO LIVE BY EVERY DAY
  • AN IMAGE MOOD BOARD THAT TRULY REFLECTS YOU
  • A BRAND TILE INCLUDING IMAGERY, COLOURS AND FONTS
  • A FOCAL OFFERING THAT CAN'T BE COPIED
  • AN UNDERSTANDING OF YOUR PERFECT PEOPLE AND HOW TO ENGAGE WITH THEM
  • YOUR BRAND MOVEMENT DECLARATION
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